Automatic marketing
Every event you publish gets a personalized email campaign built automatically. Kagibag generates a multi-step marketing playbook tailored to your event timeline, audience, and brand voice — no setup required.
How it works
When you publish an event, Kagibag generates a complete marketing playbook. The system analyzes your event details — timing, ticket types, speakers, venue — and creates a sequence of emails designed to drive registrations. The playbook adapts to how much runway you have before the event and whether the event is public or invite-only.
Campaign branches
Each playbook splits contacts into branches based on their engagement level. Every branch receives messaging tailored to where they are in the decision process.
| Branch | Description |
|---|---|
| Unengaged | Contacts who have not interacted with any campaign email yet. Focuses on awareness and generating initial interest. |
| Engaged | Contacts who opened or clicked a previous email. Builds on their interest with deeper content about speakers, agenda, or exclusive perks. |
| Checkout recovery | Contacts who started the checkout process but did not complete it. Sends a gentle reminder with a direct link back to their cart. |
| Attendee | People who already purchased tickets. Sends event prep information, schedule previews, and builds excitement before the day. |
Campaign steps
The playbook includes two to six communication windows spread across your event timeline. Each step has a specific objective:
- Launch announcement — awareness, spread the word
- Engaged follow-up — consideration, deepen interest
- Value reminder — consideration, highlight what they will miss
- Checkout recovery — conversion, recover abandoned purchases
- Decision window — urgency, limited time or tickets remaining
- Last call — final push, last chance messaging
- Attendee prep — engagement, what to bring, schedule preview
Not every event gets all steps — the system adjusts based on available time.
Intelligent timing
Steps are distributed evenly between the campaign start and 24 hours before the event. The system enforces a maximum of two sends per week to avoid overwhelming your audience. Events with shorter runway (a few days) get fewer, more focused steps. Events with longer runway (weeks or months) get the full sequence.
Audience modes
Public events use standard marketing language with links to the event page. Invite-only events automatically switch to invitation-specific messaging, using the personal invite link instead of the public event URL. Call-to-action labels adapt too — “Get your tickets” becomes “Accept your invitation.”
Brand voice
The playbook respects your brand. If your team has a brand profile with a style preset and tone notes, the generated emails match that voice. Otherwise, it defaults to a clean, direct, and calm tone. You can update your brand profile at any time and future campaigns will reflect the change.
Email delivery pipeline
Each email goes through an eight-stage pipeline before reaching inboxes:
- Validate delivery state — confirm the email is ready to send
- Check unsubscribe status — skip contacts who opted out
- Resolve content — render personalization tokens with contact data
- Select mailer — choose the appropriate email provider
- Send email — deliver via the selected provider
- Record outcome — log success, bounce, or failure
- Sync progress — update the campaign step's delivery count
- Emit analytics — record the send for reporting
Template tokens
Personalization variables available in email templates:
| Token | Description |
|---|---|
{{first_name}} | Contact's first name |
{{event_name}} | The event title |
{{event_date}} | Formatted event date |
{{event_url}} or {{invite_url}} | Link to register (adapts to audience mode) |
{{venue_name}} | Venue name |
{{tickets_left}} | Remaining ticket count |
{{days_until}} | Countdown to event |
{{speaker_context}} | Featured speaker names |
Managing your playbook
View your event's marketing playbook in Admin under Growth. The dashboard shows each campaign step, its scheduled date, delivery status, and open/click metrics. Steps are auto-approved by default but you can review email content before it sends. Pause or resume the entire playbook at any time.
See where this workflow fits
Use these pages to connect the how-to guide with the commercial workflow it supports.
Track lifecycle stages, segment organizer contacts, and plan smarter event campaigns without exporting attendee lists into a separate email tool.
Host free and recurring community events with discovery pages, attendee profiles, and follow-up that compounds from one event to the next.
Sell tickets with tiers, discounts, waitlists, checkout, refunds, and QR check-in without adding separate event-day tools.
Run invite-only and unlisted events with token invitations, per-invite ticket limits, claim tracking, and private checkout.