Promotions & discount codes
Drive ticket sales with targeted discounts. Create percentage or fixed-amount codes, set usage limits, and scope promotions to specific events or ticket types.
Creating a promotion
Navigate to Admin, then Promotions. Click Create Promotion. Enter a unique code (this is what attendees type at checkout), choose the discount type, set the amount, and activate it. You can always deactivate a promotion later without deleting it.
Discount types
| Type | How it works |
|---|---|
| Percentage | Reduces the ticket price by a percentage (e.g. 20% off a $100 ticket = $80). Enter the percentage value without the % sign. |
| Fixed amount | Reduces the ticket price by a flat amount in the event's currency (e.g. $10 off a $100 ticket = $90). The discount cannot exceed the ticket price. |
Scoping promotions
Control which events a promotion applies to. Three scope levels:
- Single event: The code works for one specific event only.
- Multiple events: Select two or more events from your list.
- Global: The code works across all your events.
You can optionally restrict a promotion to specific ticket types within the scoped events.
Visibility
Choose how attendees discover the discount. Code required means attendees must enter the code manually at checkout — great for exclusive offers shared via email or social media. Public promotions are automatically applied when attendees reach checkout — useful for site-wide sales.
Usage limits
Set a total usage limit to cap how many times the code can be used overall. Set a per-user limit to prevent the same person from using it multiple times. The system tracks the used count so you can monitor redemptions in real time.
Date windows
Set a start date and end date to create time-limited promotions. The code only works during this window. Leave both blank for an always-active promotion. Set only a start date for a promotion that begins on a specific date with no end.
Stacking
Enable the stackable flag to allow this promotion to be combined with other active promotions at checkout. When disabled, the promotion cannot be used alongside other discount codes.
Applying at checkout
When an attendee enters a valid code at checkout, the discount is calculated and shown immediately. The original price and discounted price are both displayed so the savings are clear. If the code is invalid, expired, or has reached its usage limit, a clear error message explains why.
See where this workflow fits
Use these pages to connect the how-to guide with the commercial workflow it supports.
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