StoriesFilling a Parenting Program by Reaching the Right Parents at the Right Time
Paid Training

From Outreach to Sold Out

Paid tickets, expert speakers, and AI-planned campaigns — all driving enrollment for a parenting program.

The Scenario

Filling a Parenting Program by Reaching the Right Parents at the Right Time

How a school used paid ticketing, multi-speaker scheduling, and the Growth Engine to fill a newborn training program with prospective and existing parents.

Maplewood Preparatory is launching a four-session newborn training program for expecting and new parents. They are bringing in three experts — a pediatric nurse, a child development specialist, and a lactation consultant — to lead sessions over two weekends. The program has a ticket price and limited seating, and the school wants to fill it by reaching both current school families and prospective parents in the area.
Persona
School admissions and events director
Location
Portland, Oregon
The Challenge

What Needed to Happen

The pain points and constraints that shaped the approach.

The school has a contact list of current parents and a separate list of prospective families from open house sign-ups. They need to sell tickets, coordinate three speakers across four sessions, build a schedule, and run targeted outreach that converts both audiences — without hiring a marketing agency or stitching together five different tools.
  • !Two distinct audiences (current families and prospects) need different messaging
  • !Multiple speakers with separate bios, sessions, and availability
  • !Paid event needs proper ticketing with checkout, not just a sign-up form
  • !Manual email follow-up is too slow and generic to fill seats before the deadline
How They Used Kagibag

Step by Step

A walkthrough of the features used and how the event came together.

1

Create the paid event with ticket tiers

The events director creates the program as a paid event with two ticket types: an early-bird rate and a standard rate. Capacity is set to 40 seats. The checkout flow handles payment through Stripe — no external payment forms.
Paid Ticketing
2

Add speakers and build the schedule

She adds the three experts as speakers, each with a bio, headshot, and credentials. Then she builds the four-session schedule with time slots, session descriptions, and speaker assignments. The public event page shows the full agenda and speaker lineup automatically.
Speaker & Schedule Management
3

Import contacts and create segments

The school imports their two contact lists into the organizer CRM. She creates two segments: Current Families (existing parents at the school) and Prospective Parents (open house attendees who have not yet enrolled). Each segment will receive different messaging.
Contact CRM & Segmentation
4

Activate the Growth Engine

She opens the AI campaign planner and sets a planning window from launch to one week before the first session. The planner generates a send schedule with audience-specific campaigns: announcement emails for both segments, a hype email highlighting the speaker lineup, a last-call email as seats fill, and checkout recovery for anyone who started but did not complete registration.
Growth Engine
5

Review and approve campaign waves

The director reviews each campaign wave before it sends. She adjusts the subject line on the prospective-parent announcement to emphasize the school community, then approves the batch. Lifecycle automation handles the rest — tracking who opened, who clicked, who abandoned checkout, and who purchased.
Lifecycle Automation
Features Used

Platform Capabilities

The Kagibag features that made this possible.

Paid Ticketing & Checkout

Sell tickets with multiple tiers, early-bird pricing, and integrated Stripe checkout. No external payment forms or manual invoicing.

Speaker & Schedule Management

Add speaker profiles, build multi-session schedules, and publish the full agenda on the public event page — all from one workspace.

Contact CRM & Segmentation

Import contact lists, create audience segments, and target campaigns to the right people with the right message.

Growth Engine

AI campaign planner that generates send schedules, audience targeting, and draft briefs — respecting lifecycle stages, send caps, and organizer approval.

Lifecycle Automation

Automated email campaigns triggered by event behavior — announcements, hype, last call, checkout recovery, and attendee updates — with approval controls.

The Result

What Happened

The outcomes and impact of using Kagibag for this event.

Maplewood Preparatory sold out all 40 seats three days before the deadline. The prospective-parent segment converted at 18% — higher than any previous outreach effort. Checkout recovery emails alone recaptured 6 abandoned registrations. The school ran the entire campaign from one platform without hiring outside help.
  • Sold out 40 seats before the registration deadline
  • 18% conversion rate on prospective-parent segment
  • 6 recovered registrations from automated checkout recovery
  • Three speakers coordinated with sessions, bios, and public profiles in one system
  • No external email tool, CRM, or marketing agency required
Your Event Type

See how Kagibag handles conferences, private events, community meetups, sponsor monetization, and more.

Find Your Event Type
How We Compare

See feature-by-feature breakdowns of Kagibag against 18 event platforms — pricing, capabilities, and honest recommendations.

Compare Platforms

Fill your next program with the right audience

Sell tickets, manage speakers, and let the Growth Engine plan campaigns that reach the right people at the right time.

Get Started Free