Claudia Mason has spent 30+ years at the intersection of human connection and revenue — and she’s now one of the most practical voices on how women in business can use AI as a competitive advantage, not just a buzzword. Her career spans leading sales teams across three continents for Flight Centre, co-founding luxury travel firm Mason Horvath (scaling it to $12M+ in its first 18 months), and building BDC’s sales consulting methodology. Today, as a Senior Sales Consultant at the Professional Sales Academy and facilitator of the World Trade Centre Vancouver’s Trade Accelerator Program, Claudia helps B2B companies transform underperforming sales teams into consistent revenue engines — powered by custom playbooks, AI tools, and a deep respect for the human skills that no algorithm can replicate. In her keynote, The Unfair Advantage, Claudia shares the framework she builds and uses every day: how to map your sales system, document it as a living knowledge base, and automate the mechanics — so you can spend your best energy on the relationships that actually close deals. Her take? Women are already wired for this. Empathy, listening, and reading the room aren’t soft skills — they’re closing skills. And in a world rushing toward more automation, that’s the real unfair advantage.